The Closeup Diamond Attraction Power White gel toothpaste brings one of the most ingenious techniques to whiten teeth instantly. Closeup Diamond Attraction Power White contains an ingredient, called Blue Covarin, which is essentially a blue pigment that deposits itself on the tooth enamel surface and thereby brings about changes in its optical property. Simple mixing of complementary colors would give you white, It is known. Closeup Diamond Attraction Power White has succeeded in making a formula that works all kinds of teeth having a variety of tinges of yellow.